Pure Baby - new lines added

Pure Baby is debuting three new brands in their Fulham London store: Mini A Ture, Joules and Janod Kubix. These are a welcome addition to the modern and high quality brands already stocked at the Fulham boutique.

Mini A Ture is a Danish childrenswear collection. There are  elements of the quirky Danish style throughout, with dainty floral and striped dresses for girls, printed wooly tights and simple cardigans that can be interchanged with any of the items. For the boys there are modish cotton bottoms, printed t-shirts, monochrome checked shirts and striped jumpers. There are also different versions of the baby playsuit which either feature legs or no legs.   The collection is made up of 28 pieces that start from £12.99.

The Little Joules collection is an extension of the adult Joules’ vibrant aesthetic. The 28 pieces that start from just £4.99 are a selection of distinct prints of mini proportions. For girls there are blooming floral print dresses and bibs, with brightly coloured cardigans and hats that will surely get your babies fashion cred up.

There are also hoodies, sleepsuits and bibs that seem to be inspired by all things farm. Completing the look the look, the Little Joules collection has denim jeans for boys and girls. 

Janod Kubix is 40 colourful letter blocks are matte in various colours and a mix of capital and lowercase letters and numbers to further baby’s learning. Designed to assist with your baby’s learning skills and serve as a stylish addition to your living room whether your child decides to stack them neatly or leave them piled in an artistic heap in the middle of the floor. However they come with a box to store all the blocks quickly and neatly. The Janod Kubix blocks are £25.99.  

All this can be found at the Pure Baby Store along with a range of other collections to keep your baby in choice baby brands.

For more information visit www.purebaby.co.uk