188-196 Regent Street, Mayfair, London

London's most famous toy shop, founded in 1760 and on this site since 1881, a huge emporium on 7 floors where you will find everything from arts and crafts, dolls, action toys, outdoor games and building toys to pre-school goods, soft toys and trains, planes and automobiles. Loads of demonstrations and excited young customers make this a buzzy place for an extended visit. Open Mon-Fri 10am-9pm, Sat 9.30pm-8pm,Sun 12-6pm. Also branches in Covent Garden and Heathrow Airport.

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